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15 major companies that treat employees well, value their customers, and put their communities first1/30/2018 The article is about exactly what the title says, it lists 15 companies each explaining in a couple of sentences why it's a good and ethic company. This article is a part of Insider's ongoing series called, "Better Capitalism." It is about the future of economic growth.
In the article, the author Richard Feloni discusses how these 15 companies do more than just "good." They are a positive influence in their company and the community they support. Some major companies like Nike and Microsoft are on the list because of the relationship the company has with it's employees, and the innovative products that the companies are able to produce. Other things like, fair wages, and no discrimination got the company high points on the list. The article is informational and also tries to convince the reader that these companies are indeed the best in ethics and morals, by appealing to pathos. In each of the descriptions there is a Community section, talking about the positives the company does for the community, for example, "IBM is an industry leader in working with ethically sourced materials." This is supposed to make the reader feel good and want to support the company because it does the right thing and it isn't corrupt. People tend to like companies that don't hide things and are naturally sourced. The article itself is really well written, the set up was simplistic and easy to read. It seemed creditable, because in some parts it did address the weaknesses some companies might ave had, but followed it up with another positive and supporting thing for the company. It get's a 10/10 because it delivered the information well, and it was interesting. Some things people might not agree with, and that's okay because the article still got the point across that the 15 companies listed had good ethics and morals that tries to put the people over payment.
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