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Intended Audience
Would You Read Business Insider?
If you read, watch, or hear about the news and you enjoy it then you most likely know of business insider. Even though it originally had started off as a website to follow the stock markets and economy it has evolved to mainly revolve around news affecting the US.
Usually people who are interested in the economy or pay attention to the news and work follow the updates. It is people who are in their 20's to any age older than that may read Business Insider's articles.
The authors that write for BI are also well educated in that field and use a sophistic tone when presenting their argument or information. Since BI is known for being one of the least bias news out their, it is important that everyone's side is heard and acknowledged. It is not as popular globally as it is in the US mainly because the company was developed in New York and tends to report on issues with in the US, like sports teams, or politics. It is popular in the UK because there is a BI UK but it basically is no different than the regular BI. I believe its just advertised equally there as it is in the US. |